Privacy Policy

PRIVACY POLICY

Founder Trap · Ownier Limited Last updated: 20 September 2026

Founder Trap is a trading name of Ownier Limited. We take your privacy seriously and aim to be clear about what personal information we collect, why we collect it and what we do with it.

This privacy policy explains how we handle personal information when you use the Founder Trap website, complete the Founder Trap Diagnostic, download resources, subscribe to our emails, make an enquiry, book a meeting or work with us.

Ownier Limited St. James’s House Hollinswood Road Telford Shropshire
TF2 9TZ
Company number: 15019769 Email: simon@foundertrap.co.uk

Ownier Limited is the data controller for the personal information described in this policy.

1.  The information we collect

Depending on how you interact with us, we may collect:

  • your name, email address, telephone number, job title and company details;
  • information you provide when making an enquiry or contacting us;
  • information you provide when completing the Founder Trap Diagnostic, including your answers and diagnostic score;
  • information you provide when downloading a guide or other resource;
  • your marketing preferences and records of any consent you give us;
  • meeting and appointment information when you book through Calendly;
  • information about our relationship with you if you become a client; and
  • technical information about your use of our website, such as IP address, browser or device information and website usage data, where collected through cookies or analytics

We only collect information that is reasonably necessary for the purposes described in this policy.

2.  The Founder Trap Diagnostic

If you complete the Founder Trap Diagnostic, we collect the information you enter and your answers to the diagnostic questions. We use this information to calculate and provide your results and to help us understand the challenges facing you and your business.

Completing the diagnostic does not require you to agree to receive marketing emails from us.

Where you separately choose to receive Founder Trap insights and resources by email, we will use your contact details for that purpose until you unsubscribe or withdraw your consent.

If we subsequently work together, we may retain your diagnostic results as part of our client relationship.

If we do not work together, we will delete your diagnostic responses within 12 months of our last meaningful contact with you.

Deletion of diagnostic responses does not necessarily mean deletion of all your information. For example, if you have separately subscribed to our emails, we may continue to retain your name, email address and marketing preferences for that purpose.

3.  Guides and other resources

If you request a guide or other downloadable resource, we use the information you provide to supply the resource to you.

Downloading a resource does not require you to consent to marketing.

If you separately opt in to receive Founder Trap insights and useful resources by email, we will also use your contact information for that purpose.

4.  Email marketing and newsletters

We would like to keep in touch with people who are interested in Founder Trap and the subjects we cover.

Where required, we will only send marketing emails to you where you have actively chosen to receive them. For example, you may be offered the following option:

“Yes, I’d like to receive Founder Trap insights and useful resources by email. I can unsubscribe at any time.”

We keep a record of your marketing preferences and, where appropriate, when and how consent was given.

You can unsubscribe at any time using the unsubscribe facility in our marketing emails or by contacting simon@foundertrap.co.uk.

If you unsubscribe, we may retain the minimum information necessary on a suppression list to ensure that we respect your request and do not inadvertently add you back to our marketing list.

The rules governing electronic marketing vary depending on whether an address belongs to an individual subscriber or a corporate subscriber. Our approach of obtaining an explicit opt-in through the website provides a straightforward basis for marketing to people who subscribe through the site.

5.  Enquiries and prospective clients

If you contact us about Founder Trap, EOS implementation or potentially working together, we will use the information you provide to:

  • respond to your enquiry;
  • communicate with you;
  • understand your requirements;
  • arrange meetings; and
  • manage our prospective relationship with

We may retain appropriate contact and enquiry information where we have a legitimate business reason to do so, for example to maintain a record of previous conversations or to follow up an active enquiry.

We periodically review information relating to prospective clients and delete it when there is no longer a reasonable business need to retain it.

6.  Clients

If you become a client, we will use relevant personal information to provide our services, communicate with you, organise sessions, maintain appropriate business records and manage our contractual and financial relationship.

We may retain client records after our work together ends where necessary for legal, tax, accounting, insurance or legitimate business record-keeping purposes.

7.  Our lawful bases for using your information

Under UK data protection law, we need a lawful basis for processing personal information. Depending on the circumstances, we rely on:

Consent – where you have chosen to receive marketing communications or where another activity specifically requires your consent. You can withdraw consent at any time.

Contract – where processing is necessary to enter into or perform a contract with you.

Legitimate interests – where it is reasonably necessary to operate and develop our business, respond to enquiries, manage prospective and existing client relationships, maintain appropriate business records, improve our services, protect our website and business, or understand how people interact with Founder Trap, provided those interests are not overridden by your rights and interests.

Legal obligation – where we need to process or retain information to comply with the law.

8.  Who we share information with

We do not sell your personal information.

We may use trusted third-party suppliers to help us operate Founder Trap and provide our services. These may include providers of:

  • website hosting and WordPress services;
  • the Mativus website and lead-management functionality;
  • email and IT services;
  • Calendly for meeting scheduling;
  • website analytics;
  • marketing and email communication services;
  • professional services such as accountants, lawyers or other advisers; and
  • other technology services necessary to operate our

These organisations may process personal information on our behalf or, in some circumstances, act as separate data controllers.

We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal claims.

9.  International transfers

Some of the technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps required by UK data protection law to ensure that it receives an appropriate level of protection. Depending on the destination and provider, this may include relying on UK adequacy regulations or approved contractual safeguards.

Information about the safeguards applicable to a particular transfer can be requested from us using the contact details above.

10.   Cookies and website analytics

Our website may use cookies and similar technologies that are necessary for the website to function.

We may also use analytics technologies, such as Google Analytics or similar services, to understand how people find and use the website and to help us improve it.

We will provide information about the technologies actually in use through our cookie information and, where required, give visitors appropriate choices before non-essential technologies are used.

The rules apply more broadly than conventional cookies and can include tracking pixels, scripts, web storage and similar technologies.

If we introduce new analytics, advertising or tracking technologies, we will update our cookie arrangements and this policy where necessary.

11.   How long we keep your information

We do not keep personal information for longer than we reasonably need it.

The appropriate period depends on why we collected the information and may also be affected by legal, tax, accounting, contractual or insurance requirements.

In particular:

  • diagnostic responses for people who do not become clients are deleted within 12 months of the last meaningful contact;
  • diagnostic information forming part of a client relationship may be retained with the relevant client records;
  • marketing information is retained while you remain subscribed, with minimal suppression information potentially retained after you unsubscribe;
  • enquiry and prospective-client information is periodically reviewed and deleted when there is no longer a reasonable business need for it; and
  • client and financial records may be retained for the periods reasonably required for legal, tax, accounting, insurance and business record-keeping purposes.

12.   Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

Where third-party service providers process information for us, we take reasonable steps to use providers capable of handling that information appropriately and securely.

13.   Your rights

Depending on the circumstances, UK data protection law gives you rights over your personal information. These can include the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your information in certain circumstances;
  • ask us to restrict how we use your information;
  • object to certain uses of your information, including direct marketing;
  • receive certain information in a portable format; and
  • withdraw consent at any time where we rely on

You have an absolute right to object to your personal information being used for direct marketing. To exercise any of these rights, contact simon@foundertrap.co.uk.

There is normally no charge for exercising your data protection rights.

14.   Complaints

If you have concerns about how we use your personal information, please contact us first at simon@foundertrap.co.uk and we will try to resolve them.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

ICO website: ico.org.uk/make-a-complaint

15.   Changes to this policy

We may update this privacy policy from time to time, for example if our website, services, technology providers or use of personal information changes.

The current version will be published on this website and the date at the top of this policy will show when it was last updated.

Founder Trap ® is a registered trademark of Ownier™ Limited, St. James's House, Hollinswood Road, Telford, Shropshire, TF2 9TZ. Company number: 15019769. All rights reserved.